Parasol Co.

I partnered with Parasol, a premium diaper company, to develop and photograph their Family Culture campaign—highlighting the peace and joy families experience with a trusted product. I directed and shot authentic lifestyle portraits that centered on parents and children in real moments, capturing the intimacy of family life. From designing the creative concept to curating scenes that felt warm and global, I helped Parasol build a visual story that positioned them not just as a diaper brand, but as a champion of family culture worldwide.